Amir is a Norwegian phenomenon of viral videos: the famous sequences in which his body is a victim of extreme violence are seen in the thousands. A Los Angeles advertising agency, upon learning of Amir's success, decides to hire him to promote an energy drink. But it seems that Amir, after all, was not the person they were expecting. Sometime later, a Norwegian director decides to make a fiction based on this story and invites Amir to be the protagonist. To avoid being processed, they call the drink DRIB. How far can we distinguish between reality and fiction? (Daniel Ribas)